Tech Brew Interview Mobilosoft

This week, while we sip our St. Bernardus 8, we discuss mobile internet and e-commerce with Georges-Alexandre Hanin and Jef Waumans from Mobilosoft.

Mobilosoft was founded on the idea that brick-and-mortar stores need an affordable mobile presence. The reason they need this is because mobile devices account for half of the local searches (Infographic of statistics) and if the customers can’t find you, they don’t shop with you.

Architecturally, the service provides a management interface and API to build an HTML5 front-end. HTML5 makes a lot of sense for this type of application because it can be indexed by the search engines. Not everyone needs to have a native app, nor does it make sense. The mobile interface also includes geolocation and a map feature that shows you to find the nearest store.

Listen in as we talk more about the pricing structure, the architecture, and the background of some of their choices. We also talk about MobileVikings recent announcement about VikingTalk, Twitter’s launch of Analytics, and share upcoming events in Belgium.

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