The importance of a marketing hook

Ramon Suarez - iCourses

Tomorrow Andrew and I will be interviewing Ramon Suarez about a new teaching company he’s started called iCourses.

Launching in such a competitive market and when there is just so much marketing noise is tough. But their marketing gimmick caught my eye. You see, it can pay to be bold.

It’ll be Ramon’s second appearance on the show and at least he won’t have far to go as we record at the coworking space that he runs.

You can see the treatments of the other team photos on their site¬†and we’ll publish the episode in about 3 weeks.