Tech Brew Interview with Soonfeed

Virtual events is a growing industry which is forecasted to become an $18.6b market between 2013 and 2018. Unlike physical events, online happenings are not necessarily limited to a local geography. But how do you find out about what online events are coming up? That’s the role of

“Billions of moments online everyday, but few of them I would actually like to be at.”

If a tree falls in the forest and no one is around, does it make a noise? This philosophical question could also be applied to events: if no one knows about it, then according to Soonfeed founder, Richard Medic, it isn’t really a ‘happening.’ Soonfeed connects people to the “happenings online you don’t want to miss.”

Importantly, Soonfeed is not about meetups or other physical events. The site is focused specifically on future online events: webinars, live tweets, chats, hangouts, etc. It is a way for users to discover upcoming online happenings, join them, and share them. Joining a happening early allows organizers and attendees to start the conversation early, building up the buzz and interest ahead of time.

But it’s not an aggregation service. Richard is clear that Soonfeed is a media network which curates events they find online and which is seeking creators.

Listen to the interview to learn more about happenings, how they are applying lean principles, A/B testing, registering a business, working with a remote team, being an entrepreneur at the age of 40, UX Passion, and more. We recommend you pair this interview with a bottle of Stouterik from the Brasserie De La Senne, a nice stout (which doesn’t give Richard hiccups!).

Some additional resources for being an older entrepreneur:

SmartPlanet – For Entrepreneurs, 40 is the magic number
Forbes – Do older or younger entrepreneurs have the greater advantage?
Inc. – How old is too old to start a great company?
Wadhwa – The case for old entrepreneurs


What is the future of events? What are your thoughts on the best time to be an entrepreneur? Share your thoughts in the comments.

Enjoy the interview and don’t forget to check out our calendar for upcoming events in Belgium.


4 comments on “Tech Brew Interview with Soonfeed

  1. Thanks Andrew and Gilbert for the opportunity, and for choosing a stout that didn’t give me hiccups. But I don’t see the connection between me and the references to “older entrepreneurs”…?

    • Thanks, Richard! It was great to learn more about you and Soonfeed. The references come from near the end where you talk about being an entrepreneur at 40 about which we had further discussions. It was an interesting discussion.

    • We included the references about 40 being the most successful age for people to do a start up. Andrew’s just a young pup in his 30s so he sees anyone in their 40s as ancient

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