Virtual events is a growing industry which is forecasted to become an $18.6b market between 2013 and 2018. Unlike physical events, online happenings are not necessarily limited to a local geography. But how do you find out about what online events are coming up? That’s the role of Soonfeed.com.
“Billions of moments online everyday, but few of them I would actually like to be at.”
If a tree falls in the forest and no one is around, does it make a noise? This philosophical question could also be applied to events: if no one knows about it, then according to Soonfeed founder, Richard Medic, it isn’t really a ‘happening.’ Soonfeed connects people to the “happenings online you don’t want to miss.”
Importantly, Soonfeed is not about meetups or other physical events. The site is focused specifically on future online events: webinars, live tweets, chats, hangouts, etc. It is a way for users to discover upcoming online happenings, join them, and share them. Joining a happening early allows organizers and attendees to start the conversation early, building up the buzz and interest ahead of time.
But it’s not an aggregation service. Richard is clear that Soonfeed is a media network which curates events they find online and which is seeking creators.
Listen to the interview to learn more about happenings, how they are applying lean principles, A/B testing, registering a business, working with a remote team, being an entrepreneur at the age of 40, UX Passion, and more. We recommend you pair this interview with a bottle of Stouterik from the Brasserie De La Senne, a nice stout (which doesn’t give Richard hiccups!).
Some additional resources for being an older entrepreneur:
What is the future of events? What are your thoughts on the best time to be an entrepreneur? Share your thoughts in the comments.
Enjoy the interview and don’t forget to check out our calendar for upcoming events in Belgium.