Mustr helps PR agencies and companies better organize their network of journalists and bloggers. We welcomed back Raf Weverbergh to tell us more about Mustr and how it works.
Every company and PR agency manages their own lists of contacts, such as the names and addresses of journalists and bloggers. When a company hires a PR agency, the most common way for the company to share their contacts is via Excel. As soon as that spreadsheet is generated, it is already out of date. Further, it is now a challenge to keep the information up to date at both the PR agency and the company.
Mustr aims to improve the information by creating a single system which can be used by both the company and PR agencies. The company defines their contact list, adds details, and uses it to create targeted lists. A company can also invite their PR agency to help manage their contacts, ensuring the data remains in one place.
Mustr is more than just a Customer Relationship Management (CRM) system. Mustr also includes the ability to send out press releases, including high resolution images and attachments. A company can also revoke a PR agency’s access to their list if they change agencies and quickly grant access to their lists to their new agency.
In our podcast you will learn more about Mustr, changes Raf’s made since Whiteboard, and more about the PR world. We paired this episode with a (couple) bottle(s) of Avec Les Bons Voeux from Brewery Dupont, slightly bitter but with a bit of fruit.
Thanks again to the FunKey Hotel for hosting our podcast recording and supplying us with coffee.